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| Mary Kay Ash (1918-2001) |
Mary Kathlyn Wagner is an American business leader and entrepreneur. She was born on May 12,1918 in
Hot Wells Texas. Mary Kay stands out as one of the America`s business giants.Her story is unique.Her ideas were bold. In her childhood she used to
hear a lot fro her mother the words “ You can do it Mary , you can do it” these
words helped her to encourage, it was the motivation. her mother had to work 14-hour days to
support Mary Kay and her ailing father, little Mary Kay had to take on
responsibilities well beyond her years. To get success was not easy for her,
however she had talent in marketing. The company story didn`t begin until Mary Kay
Ash faced resigned a position as a national training director in the Stanley
Home Products which she was hired in
1939. when yet another man she had trained was
promoted above her in 1952 –at twice her salary. Her response was visionary. At first, she started writing a book that
would help woman gain the opportunities she had been denied. Sitting at her kitchen table, Mary Kay made
two lists on a yellow legal pad. One list contained the good things she had
seen in companies. The other featured things she thought could be improved.
When she reviewed the lists, she realized she had created a marketing plan for
a dream company.
MARY KAY WAY
After her bad experience in the traditional workplace, Ash set out to create her own business at the age of 45. she started with an initial investment of $5000 in 1963. She purchased the formulas for skin lotions from the family of a tanner who created the products while he worked on hides. with her son,Richard Rogers, she opened a small store in Dallas and had nine salespeople working for her. Today there are more than 1.6 million salespeople working for Mary Kay Inc. around the world. The
company turned a profit in its first year and sold close to $1 million in
products by the end of its second year driven by Ash's business acumen and
philosophy. The basic premise was much like the products she sold earlier in
her career.Hercosmetics were sold through at-home parties and other events. But
Ash strove to make her business different by employing incentive programs and
not having sales territories for her representatives. She believed in the
golden rule - treat others as you want to be treated - and operated by the
motto: God first, family second, and career third.Ash wanted everyone in
the organization to have the opportunity to benefit from their successes..All
of her marketing skills and people savvy helped make Mary Kay Cosmetics a very
lucrative business. The company went public in 1968, but it was bought back by
Ash and her family in 1985 when the stock price took a hit. The business itself
remained successful and now annual sales exceed $2.2 billion, according to the
company's website. She was known by her personaly that her love is a
colour pink. She was admired for her strategies and the result they achieved,
she wrote several books about her experiences in Mary Kay and in her life.


